Old oDesk now Upwork Certified SEO Skill Test

SEO Test Exam. Question & Answer for Upwork

Question: 1

If a website's search engine saturation with respect to a particular search engine is 20%, what does it mean?

a. 20% of the WebPages of the website have been indexed by the search engine

b. Only 20% of the pages of the website will be indexed by the search engine ***Ans.

c.  20% of the websites pages will never be indexed

d. The website ranks in the first 20% of all websites indexed by the search engine for its most

     Important search terms

Question: 2

Which of the following can be termed as good keyword selection and placement strategies?

a. Targeting synonyms of the main keyword*****Ans.

b. Targeting the highest searched keywords only

c. Copying competitor keywords

d. Optimizing five or more keywords per page*****Ans.

Question: 3

What does the 302 server response code signify?

a. It signifies conflict; too many people wanted the same file at the same time

b. The page has been permanently removed

c. The method you are using to access the file is not allowed

d. The page has temporarily removed*****Ans.

e. What you requested is just too big to process

Question : 4

What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?

a. Traffic Jacking

b. Visitor Jacking

c. View Jacking

d. Page Jacking*****Ans.

Question :  5

Which of the following factors does Google take into account while assessing whether or not a website is an authority website?

a. The frequency with which the content of the website is updated

b. The number of web pages containing relevant information on the main theme of the website

c. The number of in-bound natural links related to the website's theme (or keywords) *****Ans.

d. None of the above (Maybe a,b,c Ans.)

Question: 6

State whether the following statement is true or false.

A Sitemap provides a list of internal links to user accessible pages on a website.

a. True******Ans.

b. False

Question: 7

Which of the following statements about FFA pages are true?

a. They are greatly beneficial to SEO

b. They are also called link farms*****Ans.

c. They are paid listings

d. They contain numerous inbound links

Question: 8

All major search engines are case sensitive.

a. True

b. False*****Ans.

Question: 9

What is the term for Optimization strategies that are in an unknown area of reputability/validity?

a. Red hat techniques

b. Silver hat techniques

c. Grey hat techniques******Ans.

d. Shady hat techniques

Question: 10

_________ is usually the best web page to get linked to while receiving a themed in-bound link from another website.

a. The sitemap

b. The contact page

c. The home page

d. The page which you would like to improve in the search engine rankings*****Ans.

Question: 11

Which of the following statements about Google's technical and quality guidelines is true?

a. It is advantageous if your web server supports the If-Modified-Since HTTP header

b. If using dynamic pages, it helps to keep the parameters short and the number of them few**Ans.

c. Avoid using robots.txt to prevent crawling of search results pages or other auto-generated pages, even if they don't add much value for users coming from search engines

d. Submitting new pages of your website at http://www.google.com/addurl.html as soon as they are online, helps to speed up indexing

Question: 12

Which of the following statements is correct with regard to the images within a webpage?

a. Images cannot be spidered by the search engines

b. Important keywords related to the image should be placed in the ALT text****Ans.

c. Images should always be kept close to the top of a webpage

d. Image maps should be used while including the images

Question: 13

Which of the following statements about search engine optimization techniques are correct:

a. Making a keyword bold does not influence the way that the search engine looks at the keyword

b. Websites with deep linking are looked at favorably by search engines

c. search engine robots follow the first link they find to any particular page and they do not follow

    additional links to the same page

d. It is not a good idea to have the same anchor text for all inbound links as it could look

    automated to the search engines                             *****(Ans. A, B & D)*****

Question: 14

What is the most likely time period required for getting a Google page rank?

a. 1 week

b. 3 weeks

c. 1 month

d. More than 3 months*****Ans.

Question: 15

What will happen if you type the words 'Certification -Networking' in the Google search box?

a. Google will find the web pages about Certification and also containing the word "Networking"

b. Google will find all the web pages containing the words "Certification" and "Networking"

c. Google will find all the web pages in which the words "Certification" and "Networking" appear

    together *****Ans.

d. Google will find the web pages about Certification that do not contain the word Networking

Question: 16

How are site maps important for the search engine optimization process?

a. Site maps help the search engine editorial staff to quickly go through a website,

hence ensuring quicker placement

b. Google gives credit to the websites having site maps.

The Google Bot looks for the keyword or title "Site Map" on the home page of a website.

c. Site maps help the search engine spider pick up more pages from the website*****Ans.

d. None of the above

Question: 17

Are RSS/Atom feeds returned in Google's search results?

a.  Yes

b.  No*****Ans.

Question: 18

Which of the following conditions will Google treat favorably from the 'Relevancy' perspective?

a. The website offering products and services to the visitors’ country

b. A website that provides free content for the related keywords

c. Hidden keywords on the home page matching the search term

d. Image Alt tags on the home page matching the search term*****Ans.

Question: 19

While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?

a. By letting you know the percentage of users who entered the website and then went on to

    visit additional pages

b. By letting you know the percentage of users who entered the website and then left without

    viewing any other page*****Ans.

c. By letting you know the percentage of users who decided to go back to the source from

   where they found your website

d. By letting you know the percentage of users who left your website within 10 seconds of

    viewing the first page

Question: 20

Which of the following statements is correct with regard to the description meta tag?

a. It should be about 50 characters in length.

b. The description should not contain the keywords.

c. If the meta description is not included, the search engines will use the meta keywords for

    information.

d. Google uses the meta description to generate the search engine results pages.***Ans.

Question: 21

Which of the following actions could get you banned by Google?

a.  Hiding text on the webpage

b.  Stuffing keywords on the webpage

c.  Linking to sites banned by Google

d. None of the above*****Ans.

Question: 22

10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ click through rate.

a. less than 30%

b. 30 percent******Ans.

c. more than 30%

Question: 23

Which of the following activities could be looked down upon by Google as per their quality guidelines?

a. Using automated website submission software

b. Loading pages with irrelevant links*****Ans.

c. Intentionally adding keywords to the TITLE tags and ALT attributes*****Ans.

d. Registering misspellings of well-known websites

 Question: 24

_________________ use both crawlers and directories to generate relevant results.

a. Crawler-based Search Engines

b. Human-Powered Directories

c. Hybrid Search Engines

d. Meta Search Engines******Ans.

Question: 25

While grading your website, Google gives credit to outbound links pointing to authority websites?

a. True

b. False*****Ans.

Question: 26

What will the following robots.txt file do?

User-agent:Googlebot
Disallow:/*?
User-agent:Scooter
Disallow:

a. It will allow Google to crawl any of the dynamically generated pages. It will also allow the altavista scooter bot to access every page

b. It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any page

c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the altavista scooter bot to access every page*****Ans.

d. None of the above

Question: 27

Which of the following statements regarding website content are correct?

a. If you have two versions of a document on your website, Google recommends that you only

   allow the indexing of the better version*****Ans.

b. Linking to a page inconsistently does not affect the way Google views the page/s. Examples of

    inconsistent linking could be http://www.expertrating.com/page/and 

    http://www.expertrating.com/page  and http://www.expertrating.com/page/index.htm

c. Syndicating your content could lead to Google viewing the material as duplicate

d. Placeholders for pages which do not have content are never viewed as duplicate content

    by Google

Question: 28

Which of the following facts about Alexa are correct?

a. Alexa provides free data on relative website visitor traffic*****Ans.

b. Alexa and Quantcast provide information on visitor household incomes

c. Alexa is biased towards US based traffic

d. Quantcast only tracks people who have installed the Quant cast toolbar

Question: 29

Some words, when followed by a colon, have special meanings to Yahoo. What is performed by the link: operator?

a. It shows all the outbound links from the URL

b. It shows how many pages of the site Yahoo is pointing to

c. It shows all the pages that point to that URL********Ans

d. It shows URLs with broken links

Question: 30

Implementing a 301 Permanent Redirects on the old pages to redirect to the new pages is a good idea from the SEO perspective.

a. True

b. False*****Ans.

Question: 31

Cloaking is a controversial SEO technique. What does it involve?

a. Increasing the keyword density on the web pages

b. Offering a different set of web pages to the search engines

c. Hiding the keywords within the webpage

d. Creating multiple pages and hiding them from the website visitors*****Ans.

Question: 32

Which black hat SEO technique is characterized by a method to deceive search engines, by detecting the search engine bot and "feeding" it with a different HTML code than the HTML actually served to users?

a.  Coating

b.  Foisting

c.  Slighting

d. Cloaking*****Ans.

Question: 33

A Hallway Page is used to:

a. Attract visitors from the search engines straight onto the Hallway Page

b. Organize the Doorway Pages

c.  Help people navigate to different Doorway Pages

d. Enable search engine bots to index the Doorway Pages*****Ans.

Question: 34

What is the function of "indexer" part of the Google search engine?

a. It helps to retrieve web pages from the world wide web

b. It helps to gather information from other search engines

c. It helps to sort the documents that Google has retrieved

d. It helps to generate meaningful results based upon the user's search term*****Ans.

Question: 35

Which of the following statements about the Google Sitemap are correct:

a. Repeated submission of the Sitemap to Google could be penalized*****Ans.

b. It is possible to create and submit specialized Sitemaps to Google for Video and Mobile content

c. The Sitemap acceptable to Google follows an XML format

Question: 36

Which of the following statement about RSS is correct?

a. It is a form of XML*****Ans.

b. It stands for Realtime streamlined syndication

c. It is a good way of displaying static information

d. It is a Microsoft technology

Question: 37

What is the name of the search engine technology due to which a query for the word 'actor' will also show search results for related words such as actress, acting or act?

a. Spreading

b. Dilating

c. RSD (real time synonym detection)

d. Stemming*****Ans.

e. Branching

Question: 38

The following robots meta tag directs the search engine bots:
<META NAME="robots" CONTENT="noindex,nofollow">

a. Not to index the homepage and not to follow the links in the page

b. Not to index the page and not to follow the links in the page*****Ans.

c. To index the page and not to follow the links in the page

d. Not to index the page but to follow the links in the page

Question: 39

What does the term Keyword Prominence refer to?

a. It refers to the fact that the importance of choosing high traffic keywords leads to the best

    return on investment

b. It refers to the importance attached to getting the right keyword density

c. It refers to the fact that the keywords placed in important parts of a webpage are given priority

    by the search engines*****Ans.

d. It refers to the fact that the keywords in bold font are given priority by the search engines

Question: 40

If you search for the term "iq test" in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term "iq"?

a. Yes

b. No****Ans.

Question : 41
Why is it bad idea from SEO perspective to host free articles and write ups that are very common on the internet?
a. Because they will not lead to fresh traffic
b. Because you could be penalize by search engine for using duplicate contents *****Ans.
c. Because you will not get the benefits of proper keyword targeting
d. Because people could turn up claiming copyright infringement

Question : 42

What is keyword density?
a. The number of times the keyword is used / (divided by) the total word count on page - (minus) the total words in HTML on the page
b. Combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page
 c. The number of times the keyword is used in the page description
 d. The number of times the keyword is used in the page title*****Ans.
 e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page

Question : 43

Google displays up to _____ characters if a webpage's Title Tag.

a. 56

b. 60

c. 66

d. 80******Ans.

Question :  44

Which of the following search engines offers a popular list of the top 50 most searched keywords?

a.  Google
 b. Yahoo
 c.  AOL
 d.  Lycos***Ans.

Question: 45

Which of the following website design guidelines have been recommended by Google?
a. Having a clear hierarchy and text links
b. Every page should be reachable from at least one static text link*****Ans.
c. If the site map is larger than 100 or so links, you should break the site map into separate pages
d. Keeping the links on a given page to a reasonable number (fewer than 100)
e. Use less than 30 images or graphics per page

Question: 46

What is Anchor Text?

a. It is the main body of text on a particular web page

b. It is the text within the left or top panel of a webpage

c. It is the visible text that is hyper linked to another page*****Ans.

d. It is the most prominent text on the page that the search engines use to assign a title to the page

Question : 47

Which of the following search engines or directories provides the main search results for AOL?

a. Lycos
b. DMOZ
c. Google*****Ans.
d. Yahoo
e. Windows Live

Question: 48

Which of the following statements is correct with regard to natural links?

a. They are two way links (reciprocal links)

b. They are from authority website

c. They are voluntary in nature******Ans.

d. They are from edu or gov extension websites

Question: 49

What is the main reason for the effectiveness of optimizing a webpage towards a long tail keyword search?

a. There are more long tail searches than shorter keyword queries******Ans.

b. Search engines often pass on long tail searches to lesser known and new websites

c. Search engines do not pass on long tail search traffic to websites that rank high for shorter keyword searches

d. There are fewer websites that have targeted such keywords

Question: 50

If you enter Help site: www.expertrating.com in the Google search box, what will Google search for?

a. It will open up the Google help pages applicable to www.expertrating.com

b. It will find pages about help within www.expertrating.com******Ans.

c. It will only find pages title about help within www.expertrating.com

d. It will direct you to the request page for the re-indexing of www.expertrating.com

Question: 51

Which of the following search engines or directories provides the directory search results for Yahoo?

a. Windows Live

b. Yahoo Directory****Ans.

c. Google

d. Wikipedia

e. DMOZ

Question: 52

Do search engines such as Google detect unnatural linking patterns by checking the Class C IP address of the page where the link to the website originates?

a. Yes*****Ans.

b. No

Question:  53

What term is commonly used to describe the shuffling of positions in search engine results in between major updates?

a. Waves

b. Flux******Ans.

c. Shuffling

d. Swaying

Question: 54

What does the 301 server response code signify?
a. Not Modified
b. Moved Permanently******Ans.
c. syntax error in the request
d. Payment is required
e. The request must be authorized before it can take place

Question: 55

Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword – “six sigma”?
a. Yahoo Search Term Suggestion Tool
b. Alexa
c. Google Traffic Estimator
d. Google Trends******Ans.
e. WordTracker

Question: 56

Which of the following can be termed as appropriate Keyword Density?
a. 0.01-0.1%
b. 0.1-1%
c. 3-4%*******Ans.
d. 7-10%
e. More than 10%

Question: 57

Which of the following are examples of agents?
a. Internet Explorer
b. Search engine spiders     *******(Ans. A, B & C)******
c. Opera
d. SQL Server database attached to a website

Question: 58

Google gives priority to themed in-bound links.
a. True*****Ans.
b. False